Designs

Before I started to produce my media products on photoshop, I started by designing my media products on a sheet of paper with color. I used the keyboard to create an innovative collidoscope effect on the front cover, with isometric square patters that carried through all the products.

A Choice of Theme

For my theme I chose to use a Synthisiser Keyboard, as I feel ths best represents the genre as well as its role in the video. I also chose a colour scheme of dark purple and blue, as these were the colours warn by Lorna for her main costume.

Ancillery Tasks

To accompany the music video, I also had to produce 3 other pieces of media: A 4 sided DVD cover and a poster advertising the release. To go about this project I first had to do some research into the typical aspects of DVD covers and posters - in particular music albums. Some key features I found was:

- A track listing
- Pictures of the artist
- Screen shots from the videos
- An overall colour scheme to link the package and a central 'theme', E.G Jay-Z's recent album 'Blueprint 3' had a central theme of 3 red lines, and these can be found throughout his whole marketing campaign
- Dates for tours on posters
- Quotes from magazine reviews

Lip-syncing and Final Tweeks

Because we had applied a new track to the video, it didn't exactly sync up with the track we had before. Me and the rest of the group had to therefore go through and sync up the clips again. This was tedious but didn't take too long. Our video was now finally completed with a good quality music track, and looked brilliant. I was very pleased with the final outcome as I felt it looked very professional and had many qualities that would appeal to many people my age.

Problems with the track

Throughout the editing process there have been a few problems with our music track. Because me and my group aquired it off of the school digital music library, it is highly compressed and not of a good quality. I therefore took it upon myself to go home and download the professional track off of itunes. I took the new track off of La Roux's debute album, which is in stereo and of a much better quality.

Final Editing

In this last proper editing session me, Siobhan and Alex worked on putting lots of effects on all the clips on the video. Nearly every clip has some sort of effect on it, as our chosen genre is one which requires this. Synthpop is futuristic and innavative, so can normally be found with many elaborate effects. In this one session our video suddenly came together. Up to this point it looked good, but still fairly amatury. Adding the effect brought it together and added a professional quality to it. We also spent some time just tidying the end of the video up, so it flows as well as the rest of the video. It now fits well into the overall project.

Half Term Editing

During the Half Term holiday, me and my group were able to come into school to work on our project - to spend a good 6 hours working on the project and getting all new footage edited in and cut in time with the music. We managed to get the whole project done apart from the ending, which needed a lot of looking at in the first place, as originally it had been created out of only two seperate clips, where as the rest of the video had up to 6 layers of footage.