To accompany the music video, I also had to produce 3 other pieces of media: A 4 sided DVD cover and a poster advertising the release. To go about this project I first had to do some research into the typical aspects of DVD covers and posters - in particular music albums. Some key features I found was:
- A track listing
- Pictures of the artist
- Screen shots from the videos
- An overall colour scheme to link the package and a central 'theme', E.G Jay-Z's recent album 'Blueprint 3' had a central theme of 3 red lines, and these can be found throughout his whole marketing campaign
- Dates for tours on posters
- Quotes from magazine reviews
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