Evaluation - In what ways does your media product challenge forms and conventions of real media products?

Our video challenges many aspects of music videos and the synthpop genre as a whole. Synthpop videos are normally quite studio based - That is they are recorded in film studios and don't normally venture outside. We however decided to go against this idea and film a good portion of the video out in an ally and in a field. We did keep the film studio aspect to the video as I felt his was crucial, but tried to be original with this particular idea.

Evaluation - In what ways does your media product develop forms and conventions of real media products? Part 2

Throughout our video we were constantly developing conventions of music videos and our own genre.The synthpop genre is one that is very commertial in music terms to appeal to the mass audience, so we tried to reflect that in our video. We did a good portion of filming in the Music studio to visually represent this idea that the artist is more studio based then others. This also develops from the idea of a performing artist in videos, as in most music videos the band/ artist is seen performing as if doing a live gig. Our artist however did not, we tried to keep the performing aspect as this is a critical part of music videos, but move the location from a stage to a recording studio.

Evaluation - In what ways does your media product use forms and conventions of real media products?

My media product took the form of a music video, which is a very specific form of media. There are many different codes and conventions that need to be followed, especially with our chosen genre - Girl Synthpop. Our video took a Disjuncture form, meaning the images do not relate to the lyrics. This was a feature we observed from watching videos by people like Lady Gaga - her videos do not follow any sort of story and focus more on her singing and dancing like in her video of 'Poker Face'. She is singing about love, but we do not see this at all. The video consists of her dancing and playing cards. We used the principle of Graphic continuity in our editing through the use of the main singer; because we were editing in a montage fashion, the clips do not follow a liner path, so need a common feature to link them together. Like many music videos, our focus was on the main singer.Rhythmic cuts were also used to cut in time with the music, a major feature of all music videos. Great effort was made to lip sink every shot as this is crucial in music videos.

To relate to our genre we used the conventions of one main female singer to front the video, waring colourful costumes with many changes in hairstyle. Again this inspiration came from Lady Gaga, who has been at the forefront of the mainstream synthpop genre for many years.

My final poster

My final inside cover

My final front DVD cover

The Neon Effect

For all of my images of my artist I felt they were quite plain being left as they had been taken, so I went through and added an effect that would relate to my artists name 'Allegro Neon'. I added a 'Neon light' effect which really brought the images out - especially on my poster. I experimented with the functions to create an inner glow on each of the images. I changed the colour of this glow to purple or blue to keep to my set coulur scheme.